Post by account_disabled on Jan 22, 2024 4:26:01 GMT -5
Authors have a fear of a blank slate when they have received an assignment and do not know where to start writing an article or a post on social networks. But content marketers and editors have a task that can lead to a nervous breakdown - finding new topics for the project. It's good when a whole team works on a project. Then the manager will suggest the main topics, and individual specialists will suggest what to write about given the specifics of their profession. Let's take our project - the blog of the WebPromoExperts Academy. We train people in various specialties. Our graduates work as SMM specialists, target specialists, PPC specialists, Internet marketers, email marketers, etc. Therefore, the closer the launch of a certain course is, the clearer it is to the editor what to write about. In addition, we regularly hold online conferences. And of course, materials based on the reports are published on the blog.
There are also editorial tasks, advertising publications. And what should C Level Executive List specialists who blog on the website or promote a project on the Internet do? We will try to give all the answers in this article. Free tools to find new topics for content creation A blog editor or promotion specialist should have access to tools such as Google Analytics and Google Search Console . These free tools will tell you which key queries will help attract users to your project. Google Search Console If the Google Analytics and Google Search Console services are connected, you can see search queries in the analytics itself. To do this, it is enough to go to the "Site search" item. see requests If goals are configured in analytics, you can see which queries helped achieve a particular goal In addition, search queries can be viewed in the Google Search Console service. Here you can see the effectiveness of your project, find out which key queries had more actions on the site, and which had more impressions, but very few actions. In this case, this is one of the tips on which topic to write such an article.
Open the "Performance" report and analyze which search queries lead users to the site, how visitors react to your content. Search queries graph Graph of search requests you can find a lot of information You can find a lot of information in separate tabs With the help of Google Search Console, you can not only check the effectiveness of your content, but also find new ideas for articles. Google Trends Another free service from the search giant. In Google Trends, you can find out about the relevance of the selected topic. To do this, it is enough to enter the program, type a keyword and look at the schedule. You will also be able to find out how the popularity of the topic changes over time. Key query The key query "New Year" is trending from November to January For example, Google Trends will tell you that you should start writing articles about winter tires at the beginning of autumn. Google search engine How about without a Google search? It is enough to enter a key phrase in the search bar to find a suitable topic for the article in the usual results.
There are also editorial tasks, advertising publications. And what should C Level Executive List specialists who blog on the website or promote a project on the Internet do? We will try to give all the answers in this article. Free tools to find new topics for content creation A blog editor or promotion specialist should have access to tools such as Google Analytics and Google Search Console . These free tools will tell you which key queries will help attract users to your project. Google Search Console If the Google Analytics and Google Search Console services are connected, you can see search queries in the analytics itself. To do this, it is enough to go to the "Site search" item. see requests If goals are configured in analytics, you can see which queries helped achieve a particular goal In addition, search queries can be viewed in the Google Search Console service. Here you can see the effectiveness of your project, find out which key queries had more actions on the site, and which had more impressions, but very few actions. In this case, this is one of the tips on which topic to write such an article.
Open the "Performance" report and analyze which search queries lead users to the site, how visitors react to your content. Search queries graph Graph of search requests you can find a lot of information You can find a lot of information in separate tabs With the help of Google Search Console, you can not only check the effectiveness of your content, but also find new ideas for articles. Google Trends Another free service from the search giant. In Google Trends, you can find out about the relevance of the selected topic. To do this, it is enough to enter the program, type a keyword and look at the schedule. You will also be able to find out how the popularity of the topic changes over time. Key query The key query "New Year" is trending from November to January For example, Google Trends will tell you that you should start writing articles about winter tires at the beginning of autumn. Google search engine How about without a Google search? It is enough to enter a key phrase in the search bar to find a suitable topic for the article in the usual results.